Our innovative approach to business strategy and product development have resulted in boosting client revenue and profits.
Areas of Focus
Consumer, Business and Commercial card products
Credit, Debit, Charge and Prepaid acquisition and development strategies
Payment products program strategy and implementation roadmap
Sales channel development; branch channel and cross-sell best practices
Scorecard response models and marketing program assessments
Leveraging loyalty programs for increased revenue and acceptance cost reduction
Case Studies
Client
Major card payment network
Client Challenge
Increase sales and reloads of prepaid cards at POS
GVGroup Solutions
Designed, managed and implemented a scalable load service utilizing existing electronic payment network
Results
Implemented service within 12 months of project initiation
Allows loading of value to prepaid cards through multiple POS and other channels
Engaged by one of the largest prepaid card issuers to develop retail distribution strategy
Client
Top 3 US-based prepaid card issuer
Client Challenge
Evaluate card issuance opportunities in the EU and assess processors for potential partnerships or acquisition
GVGroup Solutions
Conducted market and processor assessment across multiple countries within the EU
Provided recommendations
Results
Bank leveraged international branch and cross border issuance to launch EU prepaid card program
Client
Business card issuers
Client Challenge
Enhance cross sell experience through existing retail bank channels, including branch
GVGroup Solutions
Designed plug and play module for enhanced cross sell sales strategies, training
Results
Client implemented modules into enhanced sales tools and has significantly boosted business card issuance
Client
Top international card issuer
Client Challenge
Improve response rates, retain balances, increase usage for existing accounts
GVGroup Solutions
Designed and tested response models
Segmented customer base with cluster models
Results
Significant cost savings through targeted offers and increased usage that boosted revenue