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New Developments

Prepaid Loading Systems

Developing streamlined, customer-friendly processes for loading and managing value on prepaid cards is essential to the convenience—and profitability—of these products.

A recently announced innovation is worth examining for any card issuer, retailer, processor or vendor looking at the prepaid market.

On December 4, 2006, Visa USA announced the introduction of Visa ReadyLink, a service allowing the reloading of funds to eligible Visa prepaid cards at participating retail locations, at Blackhawk Network's alliance partner stores.

What made the announcement particularly noteworthy was that Blackhawk Network has 60,000 partner stores in North America, and the service would first be available at 1,550 Safeway retail locations including Safeway, Carrs, Dominick’s, Genuardi’s, Pak ’n Save, Pavilions, Randalls, Vons, and Tom Thumb stores. For further details, download the Visa USA announcement.

If you are interested in understanding how to take advantage of new developments in prepaid loading networks, please contact us.


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